Yizhang Li
Product Designer
Digital Product Designer with a demonstrated history of studying and working in the design industry. My expertise includes user interface design, user experience design, and user research. I am a strong art and design professional with a Master of Arts - MA focused on The design and development of digital games from Columbia University and a BFA in the design field at Pratt Institute in the City of New York.
Contact
646-639-2458
Education
Columbia University in the City of New York
Design and Development of Digital Games: Master of Arts
Aug 2020 — May 2022
Pratt Institute
Interior Design: Bachelor of Fine Art;
Minor: Psychology
Aug 2016 — May 2020
Work Experience
McKinsey & Company | UX Designer II
• Built responsive website and user flows for features in a large-scale complex product and guided the designs toward proper implementation
• Redesigned McKinsey Marketplace platform based on research data by collaborating w/ stakeholders to accelerate 10X greater productivity
• Collaborated in cross-disciplinary teams to conceive and produce end-to-end user experience in an Agile working environment
• Maintained design system to enhance Product Team working efficiency
w/ 15.6% increase by standardizing components across surfaces
YZone Studio | Freelance UX Designer
• Strategized UX design plan and proposed solutions to leadership team by analyzing user insights & product performance data for cross-industry projects
• Built responsive website design as lead UX designer and created company design system, e.g. typography, iconography, illustration, etc
• Performed as front-end dev consultant by creating handoff design file, style guidelines, & greenline specs to reach accessibility design standard
Jan 2022 — Jun 2022
Feb 2021 — Dec 2021
Project Experience
Artipulse | Product Designer
• Designed a mobile application that uses NFT and AI technology to improve user engagement and increase feature adoption
July 2022
Amazon App Redesign | Product Designer
• Redesigned Amazon mobile app shopping experience by optimizing user shopping confidence and efficiency
July 2022
Lite BOA | Product Designer
• Re-innovated Bank of America mobile app for younger generation to boost target audience financial management user experience
May 2022
Extracurricular Activity
Columbia University CSSA | Vice President
• Directed & oversaw 2022 Columbia University Chinese Spring Festival Gala
• Led & organized four international 2021 new student welcoming events
• Hosted & directed 10 Virtual Q&A sections for incoming students
Sep 2020 — May 2022
Skills
Design
Responsive Web Design
Mobile App Design
User Experience Design
User Interface Design
Wireframing
High Fidelity Prototype
Storyboarding / 3D Modeling
User Flow
Design System
Research
Usability Research
User Research
A/B Testing
Competitor Analysis
Scenario Inquiry
Persona
Super Purposes | UX Design Internship
• Created company responsive website (including wireframe & hi-fi prototype) from scratch by leveraging Google Material design system
• Conducted user research with UXR to gather user feedback for UX approaches validation with 3 times design iterations
• Collaborated with PM, Engineers, UX Researchers & Content Writers to iterate design solutions based on performance data & user insights
Tools + Programming
Figma / Sketch / Adobe XD
Principle / Protopie
Adobe Creative Suite
PS / ID / AI / AE
HTML / CSS
Jave Script
Jan 2022 — Jun 2022