Yizhang Li

Product Designer

Digital Product Designer with a demonstrated history of studying and working in the design industry. My expertise includes user interface design, user experience design, and user research. I am a strong art and design professional with a Master of Arts - MA focused on The design and development of digital games from Columbia University and a BFA in the design field at Pratt Institute in the City of New York.

Contact

Yizhangli09@gmail.com

646-639-2458

Education

Columbia University in the City of New York

Design and Development of Digital Games: Master of Arts

Aug 2020 — May 2022

Pratt Institute

Interior Design: Bachelor of Fine Art;

Minor: Psychology

Aug 2016 — May 2020

Work Experience

McKinsey & Company | UX Designer II

• Built responsive website and user flows for features in a large-scale complex product and guided the designs toward proper implementation

• Redesigned McKinsey Marketplace platform based on research data by collaborating w/ stakeholders to accelerate 10X greater productivity

• Collaborated in cross-disciplinary teams to conceive and produce end-to-end user experience in an Agile working environment

• Maintained design system to enhance Product Team working efficiency

w/ 15.6% increase by standardizing components across surfaces

YZone Studio | Freelance UX Designer

• Strategized UX design plan and proposed solutions to leadership team by analyzing user insights & product performance data for cross-industry projects

• Built responsive website design as lead UX designer and created company design system, e.g. typography, iconography, illustration, etc

• Performed as front-end dev consultant by creating handoff design file, style guidelines, & greenline specs to reach accessibility design standard

Jan 2022 — Jun 2022

Feb 2021 — Dec 2021

Project Experience

Artipulse | Product Designer

• Designed a mobile application that uses NFT and AI technology to improve user engagement and increase feature adoption

July 2022

Amazon App Redesign | Product Designer

• Redesigned Amazon mobile app shopping experience by optimizing user shopping confidence and efficiency

July 2022

Lite BOA | Product Designer

• Re-innovated Bank of America mobile app for younger generation to boost target audience financial management user experience

May 2022

Extracurricular Activity

Columbia University CSSA | Vice President

• Directed & oversaw 2022 Columbia University Chinese Spring Festival Gala

• Led & organized four international 2021 new student welcoming events

• Hosted & directed 10 Virtual Q&A sections for incoming students

Sep 2020 — May 2022

Skills

Design
Responsive Web Design
Mobile App Design
User Experience Design
User Interface Design
Wireframing
High Fidelity Prototype
Storyboarding / 3D Modeling
User Flow
Design System

Research
Usability Research
User Research
A/B Testing
Competitor Analysis
Scenario Inquiry
Persona

Super Purposes | UX Design Internship

• Created company responsive website (including wireframe & hi-fi prototype) from scratch by leveraging Google Material design system

• Conducted user research with UXR to gather user feedback for UX approaches validation with 3 times design iterations

• Collaborated with PM, Engineers, UX Researchers & Content Writers to iterate design solutions based on performance data & user insights

Tools + Programming
Figma / Sketch / Adobe XD
Principle / Protopie
Adobe Creative Suite
PS / ID / AI / AE
HTML / CSS
Jave Script

Jan 2022 — Jun 2022